Warren Publishing

'Tis the Season... for wearing hats

12/7/2018

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The holiday season is upon us once again. On a personal note, I LOVE this time of year. It is my very favorite season...mostly. I love watching Hallmark movies, visiting with family and friends, and baking—who are we kidding, eating—holiday cookies. The “mostly” part is because I find it stressful to shop for my family and friends. I tend to wait until the last minute to purchase my gifts because I shop incessantly in my effort to give the “perfect” present, and then worry that my friends may not like my carefully chosen gift. Honestly, I think I lose hair over it every year!

For this week’s blog, I wanted to give all of you the gift of stress-free gift selection (and retaining your lovely hair) and share with you some of our newest non-fiction books. You will surely find something that is a perfect fit for someone on your shopping list. (If not, I can suggest a great brand of hat!)

Never Missed: Lessons Learned From Forty-Five Years of Running
Without Missing a Day by Mark Covert with Chris Covert

For all of your friends who love to run, this is truly an inspirational story.

What started as a hobby quickly became a life’s passion and a legacy for Mark Covert, holder of the second-longest running streak in history. Join Mark as he shares stories from the roads and trails he ran to cover an astonishing 159,000 miles, and the wisdom learned during the 16,436 consecutive days he kept The Streak alive. From his first national championship, to competing in the 1972 Olympic trials wearing the first pair of Nike shoes, Mark’s story is one of toughness, perseverance, and unwavering dedication to the sport of running. Buy your copy at Amazon today. https://www.amazon.com/Never-Missed-Lessons-Learned-Forty-Five/dp/1732336245/ref=sr_1_1?ie=UTF8&qid=1544207544&sr=8-1&keywords=never+missed

Taming the 7 Most Fattening Excuses in the World: Re-Thinking Your Healthy Obsession Pathway to Lifelong Weight Loss by Dan Kirschenbaum, Ph.D., ABPP

This book is written by a weight loss expert who has been previously featured on The Today Show, Dateline, and NPR, among many other well-acclaimed media sources. What a great way to get a head start to the New Year’s Resolution we all have of getting our fluffy-ness in check. Great gift for your husband, as well!

Based on Nobel Prize-winning research on decision making, this book can help you understand and overcome your barriers to achieving weight loss. Then, you can move on to a scientifically-sound, remarkably clear, comfortable, and very effective journey to permanent weight loss. The two major steps toward that success are: Tame the very common but problematic thinking (called Stymie Beasts) that creates challenging obstacles to weight management. Learn how to implement the approach to lifestyle change that makes losing weight easiest and most effective: Very Low Fat (VLF) Healthy Obsession Pathway (HOP).
https://www.amazon.com/Taming-Most-Fattening-Excuses-World/dp/1732336253/ref=sr_1_1?ie=UTF8&qid=1544207979&sr=8-1&keywords=taming+the+7

I Got Da Suga But Da Suga Ain’t Got Me: The Must-Have Guide to Dealing with Diabetes and Finding Hope and Happiness by Deanna Rice

A simple guide to help readers understand diabetes. It’s an easy read and a great reference piece. Hmmm, I think I know someone who I can give this to. One down!

Do you or a loved one have "da suga?" Despite being one of the most common diseases, diabetes can be daunting, especially when you are still learning how to manage it. This easy guide breaks it all down--from an explanation of what causes diabetes to methods of diagnosis to treatments. Remember: You got da suga, da suga ainʼt got you.
https://www.amazon.com/Got-Suga-But-Aint-Must-Have/dp/1943258783/ref=sr_1_1?s=books&ie=UTF8&qid=1544208635&sr=1-1&keywords=I%27ve+got+da+suga

You Don’t Know Spit: Real-World Skills We Were Never Taught in Dental School by Dr. Scott Menaker

The final book on today’s list makes a great gift for any college students in your life.

From his no-nonsense suggestion to slow down (just a little) to simple networking wisdom, Dr. Scott reminds readers that work is supposed to be fun, and that it actually can be. As a leading dentist of over thirty years, he knows what it takes to run a successful business and enjoy doing it. You Don't Know Spit is a must-read for those who have recently graduated from school, who are just starting their own business, or who could use a friendly kick in the pants to keep them motivated. And it's all served with a heaping slice of humble pie, (followed by a thorough tooth brushing, of course).
https://www.amazon.com/You-Dont-Know-Spit-Real-World/dp/1943258805/ref=sr_1_1?ie=UTF8&qid=1544211382&sr=8-1&keywords=you+don%27t+know+spit

...Happy shopping!

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So Many choices: three standard publishing models

11/29/2018

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I have always loved books. Of course I love to read them, but oddly enough, I just love the feeling of books. I love the smell of a freshly-printed book. I love the crack of the spine when you open them. I love the feeling of the pages as you flip through to the end. And, I love the business of books. I am lucky enough to be able to spend my days working with books, authors, and the amazing people who help to produce and support them.

When I speak to people about the business of books, I am often asked to describe the difference between self-publishing, hybrid, and traditional publishing models. Today I thought I would share this information with our blog-readers as well.

Self-publishing:

Author finances 100% of the book production process and is responsible for finding a professional editor, designer, illustrator (if applicable), marketing representative, etc. on their own
Author retains 100% of royalties from book sales
Author retains rights for the book

Potential Risks

Errors: Self-published books are infamous for containing typos; some are never edited, while others are edited poorly.
Unprofessional design or production: Just because a family member can draw an image for your cover (or edit your book) doesn’t mean they should. Truth be told, unprofessional design looks unprofessional and can hurt book sales. People will absolutely judge your book by its cover, so be sure to leave your design and illustration to the professionals.

Hybrid Publishing (the business model for Warren Publishing):

A cross between traditional and self-publishing
Requires a monetary investment from the author
Authors retain 100% of the rights to their books
Authors often have input into their editing, design, and marketing plans
True hybrid publishers are selective in their manuscript review and selection process and do not accept every manuscript submitted. (We accept less than 20% of manuscripts submitted to us).
Hybrid publishers ensure the final book is as polished and professional as possible.
Royalties are typically split 50/50 between the author and publisher. (Our authors receive 50% for books sold through the retail angle, and 100% royalties from those sold through their personal inventory.)
We often describe ourselves as “publishing partners” to our authors.

Traditional Publishing:

Think of your big-five publishing houses, Random House, Simon and Schuster, etc.
Most traditional publishers require a formal submission from a literary agent who typically takes a percentage of your advance and sometimes a cut of your royalties as well.
Traditional publishers own the rights to your book.
Traditional publishers may or may not offer an advance payment to the author. If they do, advances are typically only a few thousand dollars at most.
Authors capture less than 5% of royalties from book sales.
Traditional publishers control all aspects of editing, marketing, and design.
Traditionally published books may be in more bookstores, however, this doesn’t mean they will sell more. Due to limited budgets, traditional publishers often now require authors to market their own books.

In short, there is a publishing model for every author. What is your option?

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"Every Little Day..."

11/21/2018

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Welcome to my first blog, my first blog EVER! What a good time of year to launch a blog, at a time where we are all reflective and grateful, please enjoy our upcoming blogs and I hope we share something that speaks to you. Here goes!

When I was a child, I remember walking to school on a rainy day looking at the world through a clear, plastic umbrella with the words, "In Every Life A Little Rain Must Fall" printed in purple ink right at my five-year-old eye level. My young mind thought, "Of course, it would be a very dry world without rain." Until 2016, I never really knew what that phrase really meant.

In January of 2016, my father-in-law died very suddenly two weeks after Christmas. Three days after his funeral my father passed away suddenly on the evening of my daughter's birthday (after she was in bed thankfully). I was devastated, completely broken. I had never felt such physical pain through grief. One month later, my grandfather died. Some rain was falling... and falling hard....

Death makes a person look at life a little differently. I realized it was time to do something I had always wanted to do but never had the courage to try...my own business. Literally, on the way back from my father's memorial service in April, I discovered a company I had been freelancing for was going for sale because the owner was going to retire. My husband encouraged me to jump. I jumped.

I closed on May 31 and have been running full speed ever since. I have never looked back. Over the past two years, I have been fortunate enough to work every day with one of my closest friends. My company has won awards. We have had national media attention. We have had local media attention. I have made mistakes and I have learned from them.
I am continuing to learn... a lot. I have laughed (and of course shed a few tears) and most of all, I have met amazing authors who have brought me true joy and will stay a part of my life, always.

So, this Thanksgiving I am thankful, truly, honestly, thankful for the rain in my life two years ago because without the rain I would not have today's flowers. There will always be rain and there will always, always be flowers following the rain. Some days you still have to look a bit through the grass to find them but others they will be standing six feet tall.

THANK YOU to our Warren Publishing family past, present and future you are the flowers after the rain.

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The Publisher's Perspective.

'Tis the Season... for wearing hats

So Many choices: three standard publishing models

"Every Little Day..."

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